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Director, Field Marketing

Zeta Global

Location

USA

Salary

$150,000 - $200,000

Posted

0d ago

Full-timeMarketing
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About the Role

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com . The Role: Zeta Global is seeking a dynamic and results-driven Director, Field Marketing to join our CRM team. This role is critical in bridging the gap between corporate marketing initiatives and sales strategies. The Director, Field Marketing will plan, execute, and optimize regional marketing programs to generate demand, engage prospects, and drive revenue growth. You will work closely with sales teams, marketing teams, and external partners to ensure alignment and success. Key Responsibilities: Regional Marketing Strategy: Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives. Collaborate with sales leadership to understand enterprise goals and identify marketing needs. Demand Generation and Campaign Execution: Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts. Optimize campaigns based on performance metrics to maximize ROI. Event Management: Organize and manage field events such as roadshows, sporting events, executive dinners Drive engagement and attendance of Named Accounts to a

Skills & Tags

demand generation
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Job sourced from Remotive

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