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Since 2018, Wisp has been on a mission to put healthcare back in patients’ hands. We connect patients with hassle-free sexual + reproductive care online, with discreet and convenient treatment that saves them time, money, and stress. Our goal is to empower everyone to make the decisions about their health that are right for them. We’ve scaled quickly, serving patients across the nation and becoming part of the WELL Health family—and now we want you. We are a growing, fully-remote team in the United States looking for collaborators who are committed to our mission, passionate about results, eager to build something amazing, and excited to have high levels of ownership, accountability, and personal growth. Who Are We Looking For The Lifecycle Marketing Senior Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. Reporting to the VP of Marketing & Strategy, this position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale within a privacy-focused environment. Key Responsibilities Develop and execute comprehensive lifecycle marketing strategies, encompassing all stages of the customer journey (acquisition, onboarding, retention, and expansion). Regularly report on the performance of lifecycle marketing programs to senior leadership. Identify areas for improvement and make data-driven recommendations. Define and track key performance indicators (KPIs) to measure the effectiveness of lifecycle marketing programs. Set the vision and roadmap for lifecycle marketing, aligning with overall business goals. Collaborate with cross-functional teams (product, engineering, operations, customer success, compliance, and clinical ops) to ensure alignment and effective execution. Design, implement, and optimize multi-channel lifecycle marketing campaigns, flows,