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WorkWave is seeking a results-driven and strategic Product Marketing Manager. The ideal candidate will have a passion for customer insights and a proven track record of driving go-to-market success for SaaS products. This role requires a hands-on marketer who can build and lead successful programs with measurable business impact, while collaborating closely with cross-functional teams. WHAT YOU'LL DO: Own execution of GTM strategy for assigned product(s) in partnership with the Growth Marketing team. Conduct ongoing voice of customer research , competitive intelligence, and market analysis. Define and maintain differentiated product positioning and messaging that resonates with our target audiences by segment. Serve as the key Product Marketing representative for new product launches, migrations, and end-of-life efforts. Partner with Product Management and Sales to influence the product roadmap and ensure alignment with customer needs and market value. Partner with Support and Success teams to drive adoption, retention, and measure and improve customer health scores. Drive customer education, engagement and adoption of upsell modules within our existing customer base. Develop thought leadership content and assets derived from market knowledge and a deep connection to the voice of the customer. Develop customer-facing collateral , sales enablement materials, and internal messaging frameworks that clearly communicate product value. Assist the Growth/Demand teams with campaign inputs , leveraging your expertise to inform strategies for paid, owned, and earned channels. Work closely with the Events team to position WorkWave’s brand and product at industry tradeshows and customer conference. WHAT YOU'LL BRING: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). 5+ years of relevant experience in product marketing , preferably within the B2B SaaS space. Strong understanding of GTM processes and the full product lifecycle. Exceptional c