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About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role We’re looking for a Brand Design Lead to shape and steward the future of our brand identity. As a growing mobile app startup, we need a design leader who can seamlessly blend conceptual thinking with hands-on execution. This role is perfect for a strategic yet detail-oriented designer who thrives in a fast-paced environment and wants to make a lasting impact on how our brand is experienced by millions of users. You’ll be responsible for defining and maintaining the uniformity of our visual brand expression across all touchpoints, creating brand guidelines, and leading an upcoming brand refresh. You’ll manage and mentor a designer on your team while also rolling up your sleeves to produce high-quality design work yourself. Over time, you’ll help scale and expand the design team as our business grows. Areas of Responsibility Brand Leadership: Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms. Brand Guidelines: Develop, maintain, and evolve comprehensive brand guidelines to enable uniform design standards across the organization. Brand Refresh: Lead an upcoming brand refresh project, modernizing our visual identity to reflect our growth and vision. Design Execution: Create compelling visual assets for marketing campaigns, product launches, presentations, social media, and other customer-facing materials. Team Leader