About the Role
OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow. Job Summary Serves as the right hand to the Chief Marketing Officer (CMO) and the Marketing Operations leader and focuses on increasing efficiency of the marketing team and resources to ensure achievement of goals and prioritization of key initiatives. Key Responsibilities Collaborates with cross functional teams and strengthen partnerships (particularly with Sales and Product Management) to ensure progress and prioritization of key initiatives. Provides critical feedback for the Chief Marketing Officer (CMO) and Operations leader, to help leadership stay informed. Work with the Operations leader to log, record, and keep up-to-date planned activity, budget, and actual spend details. Liaises with the Demand Generation team and Product Marketing team on marketing campaign execution, ensuring Service Level Agreements (SLAs) and guidelines related to campaign planning, list segmentation, setup-up, tracking, lead handling, and reporting are upheld. Partners with Demand Generation to track campaign and project results, to ensure company and marketing targets are achieved. Identifies system and process gaps and owns root cause analysis for marketing system issues such as HubSpot, the Customer Relationship Management (CRM) system, and Customer Insights. Communicates changes in campaign or project approaches to Demand Generation, Product Marketing, and Sales Development Representatives, and modifies workflows or work approaches as needed by analyzing marketing Key Performance Indicators (KP