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Apply Description Marketing Analyst About Us Traliant is an award-winning technology company transforming compliance training from boring to brilliant. We empower organizations to build healthier, more inclusive workplaces through engaging, interactive online training on topics like workplace harassment, diversity and inclusion, and data privacy. As a fast-growing, remote-first company, we’re looking for team members who thrive in dynamic environments and share our passion for excellence and innovation . Our marketing team is data-driven, creative, and committed to delivering measurable impact. We’re looking for a Marketing Analyst who thrives at the intersection of marketing and data. This role is all about measuring campaign performance, maintaining data accuracy, and uncovering insights that help our team make smarter decisions. About the Role The Marketing Analyst will own campaign analytics, reporting, and marketing data quality . You’ll work across Salesforce, Pardot/Marketing Automation, paid media, and web analytics platforms to measure performance, build dashboards, and ensure data integrity. Your insights will directly influence budget allocation, pipeline generation, and campaign strategy. What You’ll Do Campaign Performance & Measurement Track and report on campaign results across channels (email, paid social, paid search, website, events). Build dashboards and scorecards to monitor KPIs like MQLs, SQLs, pipeline contribution, ROAS, and CPSQL. Provide insights and recommendations to optimize campaign spend and effectiveness. Analytics & Attribution Support and refine attribution models to measure the true impact of marketing programs. Analyze lead sources, pipeline velocity, and ROI to inform marketing investments. Partner with Sales and RevOps on funnel reporting and marketing-to-sales handoff metrics. Data Hygiene & List Management Maintain marketing data integrity across Salesforce and Pardot/Marketing Automation. Oversee campaign segmentation and exe