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Account Based Marketing Manager

Learnlight

Location

Portugal, Spain, Serbia

Salary

Competitive

Posted

2d ago

Full-timeMarketing
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About the Role

Be Part of Our Mission Learnlight is an EdTech company that’s passionate about putting trainers at the heart of the learning experience because that’s what delivers life-changing impact. We use award-winning technology to deliver language, intercultural and interpersonal skills training online and on the ground, to learners in more than 180 countries. Since our early years as a digital start-up, we’ve worked with hundreds of blue chips and international institutions across the world. Our communication skills training is used by more than 1,500 companies and by over 700,000 workplace learners, setting them apart in an increasingly complex and global business environment. Your Career Opportunity In this exciting new career opportunity, you’ll be reporting to the Head of Global Field Marketing and Campaigns on full-time hours and working from home remotely. As an Account Based Marketing Manager, you’ll be responsible for designing and executing high-impact programs for our most strategic accounts. This role is 30% strategic and 70% execution focused. The ABM Manager will collaborate with Global Accounts Program leaders, sales, and field marketers to engage key personas, accelerate pipeline, and drive growth across a defined set of priority accounts. You will: Define strategic accounts and create marketing plans aligned with growth objectives. Develop detailed profiles of key decision-makers and influencers within target accounts to guide campaign messaging and design. Design and deliver multi-channel, highly targeted ABM campaigns (1:few and selective 1:many) with support from Marketing Operations & Automation. Work with product marketing and content teams to create account-specific messaging, collateral, and sales enablement materials. Partner with account managers and sales leaders to integrate marketing with account plans, track performance, report on ROI, and optimize campaigns. Orchestrate ABM activities across channels, leverage CRM/automation tools (e.g., Dynami

Skills & Tags

excelautomationproduct marketingCRMmarketing operationsdemand generationfield sales/marketingmarketing automationpaid mediaEdTechdiversity
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Job sourced from Remotive

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