Who is Drive DeVilbiss… Drive DeVilbiss has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold into the homecare, long-term care, retail and e-commerce channels in more than 100 countries around the world. “Leading the World with Innovative Healthcare Solutions that Enhance Lives” Summary (Major Purpose of the Role): As the Sr. Product Manager, you will lead the go-to-market for some of our key product categories. You’ll own the oversight and management of your category, from market research to analysis to messaging and campaign creation. Your initiative and desire to work in a fast-paced environment will be the key to success as this role is held by those who are self-starters that possess great personal leadership. Main Activities/Responsibilities: Product Lifecycle Management Understanding and managing the optimal portfolio of products, identifying gaps as well as constant cleansing via SKU rationalization to drive the greatest value at all times. Managing the ongoing pricing strategy and supporting the inventory investment plans New Product Development and Evaluation Managing the New Idea Funnel Identifying and evaluating new product and business ideas Creating the business plan and market strategy for the new product and executing the project from concept to launch Overall Category Oversight and Management Creating a 1 & 3+ year category strategy and execution for focused Revenue Growth Managing the calendar of growth activities throughout the plan year Conceive and create thought leadership and educational content to broaden the awareness and understanding of our product Initiate, manage, and optimize lead-gen activities including trade conferences, webcasts, email marketing, and SEM Improvement of Margin metrics achieved via Pricin