Role Description
Dropbox is hiring an Account-Based Marketing Manager to help turn our highest-potential accounts into our next great customer relationships. As part of the Dropbox Marketing organization, you will create targeted, personalized marketing programs that engage priority buying groups, open doors within strategic accounts, and create or accelerate pipeline across the Dropbox portfolio.
This is a hands-on IC4 individual contributor role for a high-agency marketer who combines strong campaign execution with analytical judgment, strategic prioritization, and cross-functional influence. You will work at the intersection of Marketing, Sales, and Data Science, translating account intelligence, product signals, buyer needs, and business priorities into compelling experiences that move accounts forward. You will independently lead cross-functional, multi-phase ABM initiatives, clarify ambiguous problems, make thoughtful tradeoffs, and help partners align around the highest-value opportunities.
This role is built for an experimenter and builder. You will have the freedom to test new channels, messages, technologies, and account plays, learn quickly from performance, and scale the approaches that deliver results. You will help Dropbox strengthen its ABM motion by bringing together personalized experiences, product-led growth signals, and coordinated Sales engagement.
You will join Dropbox at an important moment in the evolution of our sales-led growth strategy. You will gain meaningful exposure to senior Sales and Marketing leaders, work across a diverse portfolio of products and audiences, and see a direct connection between your ideas, the customer experiences you create, and measurable revenue impact.
Responsibilities
- ABM campaign execution: Develop and execute integrated 1:1, 1:few, and 1:many programs with Marketing leadership that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline.
- Creative account plays: Design high-impact campaigns and bespoke experiences that help Dropbox stand out within target accounts, using tactics such as personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach.
- Account personalization: Turn account fit, product usage, intent, engagement, industry context, and buyer insights into relevant messaging, offers, content, and experiences tailored to specific accounts and buying roles.
- Sales partnership & prioritization: Partner closely with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around the highest-value opportunities. Develop coordinated plays that open new opportunities, expand customer relationships, advance active deals, and resolve misalignment when account priorities or signals change.
- Experimentation & optimization: Develop campaign hypotheses, test new channels and creative approaches, and prepare account engagement and pipeline results to review and continuously improve targeting, messaging, personalization, and program investment.
- AI-enabled execution: Proactively apply approved AI tools to improve account research, campaign development, personalization, analysis, and decision-making. Model rigorous validation of AI outputs in complex marketing scenarios, identify and mitigate risks, and experiment responsibly with new AI-enabled approaches that can improve outcomes for the role and its cross-functional partners.
- Scalable plays & operating model: Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks that Sales and Marketing teams can consistently adopt across products and segments. Use learnings from execution to recommend improvements to Dropbox’s ABM priorities, operating approach, and cross-functional ways of working.
Requirements
- Results driven professional with 6+ years of overall experience.
- ABM experience: 4+ years of B2B marketing experience, including at least 2 years directly executing ABM