About the Role
At Moxie, we empower ambitious aesthetic entrepreneurs to build profitable, independent practices—without burnout, overwhelm, or guesswork. In just a few years, we’ve grown from an idea to a global, remote-first team of more than 140 people, supporting hundreds of practices nationwide. Our purpose is simple: to unlock sustainable success for aesthetic entrepreneurs, at every stage of their journey. Job Description: We are looking for a highly motivated and experienced Digital Marketing Manager with a proven track record in an agency environment. We need an expert in lead generation using Meta Ads who can design testing & optimization plans to roll out and manage tests across 50+ accounts. Responsibilities: Testing & Optimization: Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance. Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies. Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats. Performance Reporting & Analysis: Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting. Develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement. Generate detailed performance reports, providing insights into the effectiveness of campaigns. Use data to inform future testing strategies and optimization efforts. Creative Testing & Optimization: Partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives. Design and execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content. Analyze the performance of creativ