About the Role
Contract Type: Full Time - Fixed Term (ending on 6th Nov 2026) Location: North America (remote) As a Marketing Manager within the North America Brand Marketing Team, you will play a key role in the team responsible for coordinating portfolio-wide positioning activities to position the USA as a destination market along with our U.S. university partners and programs. You will partner with Associate Director of Marketing to maximize the commercial potential of a portfolio of University partner brands and products. This pivotal role involves creating and maintaining differentiated value propositions, developing innovative collateral, and managing new product launches through various channels. Your expertise will contribute to annual marketing plans, innovative collateral, and sales enablement tools, enhancing overall recruitment effectiveness and ensuring partner success. Collaborating with cross-functional teams, you'll Deliver and execute a range of marketing activities for a defined portfolio of university partner brands in targeted markets with the aim of driving conversions and new student enrolments while working within the North America Brand Marketing team. Coordinate the delivery of marketing activities in a complex matrix environment including competitor and customer research, as well as creative and digital briefs. Support destination-focused value proposition and portfolio-wide activities within the North America Marketing functions. ABOUT THE ROLE Take accountability for defining and clearly articulating the value proposition for university partners, product, or portfolio initiatives in the context of different customer segments, through engaging, effective, consistent, and compliant messaging, content and creative at each touchpoint and through all appropriate marketing channels. Develop a deep understanding of portfolio-wide destination proposition and partner universities’ brands, projects, and initiatives, as well as the products and students associated